Why mobile games2018-12-02T23:15:58+00:00

Why mobile games

Media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI.

Why advertise in mobile games?

  • Media agencies and brands say that in-app ads can improve campaign ROI by an average of 41%.

  • 77 % of brands have asked their media agencies to invest in in-app advertising inventory.

  • Mobile games are viewed as solid investments, with 60% of marketers citing scale and reach, and 59% citing high user engagement as reasons for investing in it.

  • People spend an average of two hours and 51 minutes per person per day playing mobile games.

Why mobile games?

We blend our first-hand knowledge of the mobile game industry with our experience in media and marketing, to build, plan and execute campaigns that users enjoy – and deliver results.

Why advertise in mobile games?

  • Media agencies and brands say that in-app ads can improve campaign ROI by an average of 41%.

  • 77 % of brands have asked their media agencies to invest in in-app advertising inventory.

  • Mobile games are viewed as solid investments, with 60% of marketers citing scale and reach, and 59% citing high user engagement as reasons for investing in it.

  • People spend an average of two hours and 51 minutes per person per day playing mobile games.

Mobile ads work

IAB Survey on user exposure to ads in
mobile games and the action they’ve taken

13% users

Clicked on an ad

12% users

Remembered the brand being advertised

9% users

Visited the brand’s website after seeing the ad

7% users

Felt more favourably towards the brand/ product

7% users

Searched for more information on the product/ brand

Mobile ads work

IAB Survey on user exposure to ads in mobile games and the action they’ve taken

13% users

Clicked on an ad

12% users

Remembered the brand being advertised

9% users

Visited the brand’s website after seeing the ad

7% users

Felt more favourably towards the brand/ product

7% users

Searched for more information on the product/ brand

Of the media spend is
related to the administration

Maximize ad spend and minimize waste

Black box business model
“Buying digital advertising seems overpriced and blurry to a large number of intermediaries who take a total contribution of up to 83% of the media spend.”

Of advertisers worry
about brand safety

Maximize ad spend and minimize waste

Concerns about brand safety
“99% of advertising decision-makers are concerned about brand safety environments, and 58% were more concerned about brand safety than last year.”

Of videos are viewed
by algorithms

Maximize ad spend and minimize waste

“Facebook video viewability rates are as low as 20% according to interviews with nine agency execs. That’s way below the average viewability rate for video ads on sites, which is appr. 50%.”

Of people think the ads they see
online are always relevant.

Maximize ad spend and minimize waste

“99% of advertising decision-makers are concerned about brand safety environments, and 58% were more concerned about brand safety than last year.”

Of the media spend is related to the administration

Maximize ad spend and minimize waste

Black box business model
“Buying digital advertising seems overpriced and blurry to a large number of intermediaries who take a total contribution of up to 83% of the media spend.”

Of advertisers worry about brand safety

Maximize ad spend and minimize waste

Concerns about brand safety
“99% of advertising decision-makers are concerned about brand safety environments, and 58% were more concerned about brand safety than last year.”

Of videos are viewed by algorithms

Maximize ad spend and minimize waste

“Facebook video viewability rates are as low as 20% according to interviews with nine agency execs. That’s way below the average viewability rate for video ads on sites, which is appr. 50%.”

Of people think the ads they see online are always relevant.

Maximize ad spend and minimize waste

“99% of advertising decision-makers are concerned about brand safety environments, and 58% were more concerned about brand safety than last year.”

Women make up 49% of all mobile gamers,
with mothers being among the most engaged
and willing to spend demographic.

Case study: Mothers

58% users

Play mobile games 3x or more each day

68% users

Say they spend an hour or more each day playing mobile games

47% users

Purchase items from brands they see advertised during their mobile gameplay

Trivia

Adventure

Puzzle

Action

Favourite games for mothers

Women make up 49% of all mobile gamers, with mothers being among the most engaged and willing to spend demographic.

Case study: Mothers

58% users

Play mobile games 3x or more each day

68% users

Say they spend an hour or more each day playing mobile games

47% users

Purchase items from brands they see advertised during their mobile gameplay

Favourite games for mothers

5% users: Trivia

18% users: Adventure

65% users: Puzzle

12% users: Action

Some Developers

We represent a handpicked selection of mobile games, covering most genres,
interests and demographics built by talented and internationally acclaimed developers.

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Join the Alliance

There’s no cost or commitment associated to joining the Mobile Game Alliance.
If you’re a brand who wants to find out more about advertising through mobile games, use the contact form bellow. We’d be happy to hear from you.

Contact Us 2

Join the Alliance

There’s no cost or commitment associated to joining the Mobile Game Alliance. If you’re a brand who wants to find out more about advertising through mobile games, use the contact form bellow. We’d be happy to hear from you.

Contact Us 2