Who plays mobile games2018-11-30T11:35:00+00:00

Who plays mobile games?

Mobile games cover all age groups and demographics. 62% of players in the US are women between the ages of 35 and 44 and almost a quarter of all video game players are 50 or older.

18 – 35 y.

<50 y.

>18 y.

29 – 45 y.

Age of mobile game players

Who plays mobile games?

Mobile games cover all age groups and demographics. 62% of players in the US are women between the ages of 35 and 44 and almost a quarter of all video game players are 50 or older.

Age of mobile game players

High Income

Medium Income

Low
Income

Number of mobile game players by earnings

Number of mobile game players by earnings

Target groups

Kids & Tweens

4 to 18 y. old

Milennials

18 to 36 y. old

Middle aged

36 to 49 y. old

Generation X

Over 49 y. old

Number of mobile game players by earnings

Target groups

Kids & Tweens

4 to 18 y. old

Milennials

18 to 36 y. old

Middle aged

36 to 49 y. old

Generation X

Over 49 y. old

Number of mobile game players by earnings

Join the Alliance

There’s no cost or commitment associated to joining the Mobile Game Alliance.
If you’re a brand who wants to find out more about advertising through mobile games, use the contact form bellow. We’d be happy to hear from you.

Contact Us 2

Join the Alliance

There’s no cost or commitment associated to joining the Mobile Game Alliance. If you’re a brand who wants to find out more about advertising through mobile games, use the contact form bellow. We’d be happy to hear from you.

Contact Us 2